BBA PROGRAM - LIST OF COURSES

Courses

Courses in the BBA-ESGCI Program are categorized into three levels: Level 100, Level 200 and Level 300.
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LEVEL 200: 11 COMPULSORY + 3 ELECTIVE COURSES + ECA⁽¹⁾ = 44 CREDITS
FALL SEMESTER	SPRING SEMESTER
Foreign Language International Marketing * Business Law Principles of Management Business Financial Management 1 Quantitative Business Methods 2 ** 1 Elective within Major ECA⁽¹⁾ * Pre-requisite: Principles of Marketing ** Pre-requisite: Quantitative Business Methods 1	Foreign Language Marketing Strategies Business Ethics * Organizational Behavior Business Financial Management 2 * 2 Electives within Major ECA⁽¹⁾ * Pre-requisite: Business Law Pre-requisite: Principles of Management * Pre-requisite: Business Financial Management 1
French Language courses are required in the first two years of the program for those who are not fluent ECA: participation in Extra Curricular Activities is mandatory - 1 credit/semester
Courses description
Anglo-Saxon Business Law The objective of this course is to introduce students to Anglo-Saxon business law. Students develop an understanding of the judicial context in the Anglo-Saxon system and are introduced to specific legal domains such as the contract law, intellectual property rights (IPR), business law, employment law, and business torts. Student apply the law to cases to ensure the acquisition of a solid analytical base and the ability to apply theory to fact. Business Ethics Students study both the external and internal forces a firm faces and which influence its goals, structure and operations. The course uses a case study method with an emphasis on international business. Cases include the legal and regulatory constraints confronting companies as well as society's influence on the firm. International Marketing This course analyzes factors affecting and satisfying consumer demand in the international market place. Students study sales management, pricing policies, and distribution systems and they plan marketing operations across national borders. Principles of Management This course presents a comprehensive survey of the basic principles of management applicable to all forms of business. Emphasis is placed upon case studies illustrating current, every day problems to management in an international business context. Quantitative Business Methods 1 & 2 This course applies mathematical analysis to business problems. Topics include probability concepts, forecasting, decision-making based upon probabilities, concepts of certainty / uncertainty, cost / volume-profit analyses, inventory, among others issues.