Acting for Business
This course will look at psychological and practical aspects of managing your communication. Techniques to overcome nervousness, fear and confusion will be practiced. Optimum use of your body – including breathing, gestures, and speech patterns – will be explored.
Advertising & Promotion
As members of the "advertising generation", we have become "consumer literate." This course brings students backstage to better understand those who are pulling the strings of people behaviour. Behind the memorable ad or catch jingle, students will discover an evermore accountable world of goals, targets, techniques, measures…
Asian Markets
The course provides students with the tools needed to understand and develop successful business strategies for Asia. Key topics include trends in Asian cultural, political, social, economic and business environments; market and competitive analysis, acquisition and joint ventures; and developing relationships in Asia.
Branding for Luxury Products
This module enables students to work on creating and developing real brands for international markets. As Brand Managers do in the workplace, students must apply their marketing knowledge to the real marketplace which should give them a head-start in the employment market as well prepare them for entrepreneurial ventures.
B to B Marketing
This course aims to prepare students to work with the specific issues related to Business-to-Business marketing. The students should gain a solid academic knowledge of the fundamentals of the field, as well as to start to apply them to real company examples.
Business Financial Management 1
This class presents managerial decision-making in corporate finance. Topics include acquisitions, allocation, management of funds and asset valuation methods.
Business Financial Management 2
Students become familiar with financial decision-making concerning stockholder’s equity, value maximization, capital budgeting and control, risk management, and the valuation of securities. The case study methodology is used.
Business Intelligence
This course will consider the nature of Business Intelligence and the software that is being developed to enable it. The growth of Knowledge Management systems is addressed as a means to capture Business Intelligence in a reusable form, to ensure transfer of knowledge throughout the company.
Case Studies in Management
This course has been designed to teach students how to work in teams, think creatively, analyze and solve business problems effectively. The class material will be conducted interactively and based on practical application of management decision making.
Consumer Behavior
Consumer behavior is the study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires. This course addresses how modern companies use the principles of consumer behavior to deal with competitive challenges and opportunities in the global marketplace.
Corporate Finance
The goal of this course is to extend student’s basic knowledge of corporate finance. The student will become more familiar with the main business environment issues that affect the Investment and Financing decisions of the firm. We will emphasize the impact of these decisions on the value of the firm.
Customer Relationship Management
The importance of creating long-term profitable customer relationships is the reason that modern businesses have embraced CRM concepts and technologies in order to create competitive advantage. This course brings together current work on CRM from academics, services marketing, business-to-business marketing, and organizational management.
Data Analysis
Students learn how to apply data analysis to business decision making. The goal is to combine basic theory with computer applications in a spreadsheet environment. Particular emphasis will be put in risk analysis problems. They will also try to take advantage of the computer to implement simulation procedures.
e-Commerce
e-Commerce and its related areas are becoming essential tools for business. The class material will help students master the key concepts and applications, in order to be able to play a leading role in their future organizations.
European Marketing
The course addresses the principles of Strategic Marketing in the European context. Participants are encouraged to discover the enlarged European Union, and to address the implications of that learning for the task of the International marketer. Applications are explored in the context of case studies.
Economics for Financial Markets
The course aims to prepare students for a future career working in and/or with financial markets (Brokers, Traders, Investment Bankers, Fund Managers, and Others). Students gain a thorough understanding of the impact of major national and international economic news on financial markets.
Financial Markets
The goal of this course is to develop capabilities to understand the basic principles of financial markets and their implications to company activities. The student will also be capable to apply this knowledge broadly, both in daily operative decisions and in strategic decisions.
Front Office Operations
To familiarise students with the inner workings of a Front Office in an investment bank: the course will analyze both the organisation and the products, in particular equity products, determining their nature, value and commercialisation. The course will provide students with some of the necessary knowledge base required prior to undertaking the professional stock exchange exams.
Hotel Management
The objective of this course is to provide an introduction to the hospitality industry with emphasis on hotel and food & beverage operations. This course includes an analysis of typical internal organizational structures in the industry and the various levels of management roles and functions.
How to set up a Business in Asia
This course addresses the step by step issues of setting up a Business in Asia: market identification, product adaptation, competitive adjustment, cultural acclimatization, financing, partnering, organizing, hiring and protection of intellectual property. So, are you ready to open an office or a factory in Asia?
Human Resource Management
The course explains the management of human resources across various cultural settings in international business today. Students acquire a greater sensitivity to cultural needs and a flexibility in managing employees. Strategic planning is covered with a perspective on people management of people.
Innovation & New Product Development
This course addresses how modern companies use the principles of innovation management and new product development to deal with competitive challenges and opportunities in the global marketplace. Whether the new product is “new-to-the-world”, or a re-positioned existing product, the process of new product development is complex and requires multi-functional cooperation across the corporation.
Intercultural Management
This course examines the challenges of managing efficiently and effectively across different cultures in an international business environment. Upon successful completion of this subject, students will have an appreciation and knowledge of the relevance of culture, and will have learned how to manage and communicate successfully in a global context.
International Finance 1
The purpose of this course is to cover essential elements in International Finance. Topics include an overview of the International Monetary environment, the determination of exchange rates and the hedging of currency risk. The objective of this course is to familiarize the student with the various concepts, techniques and tools available in dealing with international financial transactions.
International Finance 2
This course covers the issues related to the financing of the global firm, the foreign investment decisions and the management of multinational operations (taxes, working capital, funds repositioning). The student will become more familiar with the main business environment issues that affect the Foreign Investment and Financing decisions of the multinational firm.
Investments
The purpose of this course is to cover essential elements in Investments: how securities are traded; investors and the investment process; portfolio theory and fixed income securities; derivatives: options and futures and investment management.
Logistics
Understanding and mastering the principles of logistics and supply chain management will prepare the students to understand how organizations improve their efficiency and effectiveness in the global and highly competitive environment.
The class material will include both theory and practical application in organizations.
Managerial Accounting
This course aims to familiarize participants with the principles of managerial accounting and with their application to management control and decision making in a modern, changing environment: the understanding of cost behavior and cost allocation; decision making using the knowledge of cost behavior; planning, budgeting, responsibility accounting and performance reporting.
Marketing Strategies
This course analyzes different approaches to creating, implementing and controlling the marketing plan. Special problems and opportunities that internet presents are explored. This course involves extensive case analysis and group work.
Market Research
The course is designed to introduce students to the basic elements of marketing research. They get hands-on experience in the art and science of marketing research. Students will learn both qualitative and quantitative research.
Mergers & Acquisitions
This is a course in corporate finance dealing with transactions in which ownership of an entire or a portion of a firm changes hands in a single transaction. Students will analyze different acquisition types, the acquisition decision process, the deal structure and the negotiation process. Finally, the actual management of the acquisition work will be covered.
Money and Banking
The purpose of this course is to cover essential elements in Money and Banking. Students will have an opportunity to investigate the link between lending activity, money creation and inflation. Topics include the definition of money, its creation and measurement, an overview of the financial markets, the organization of the banking industry and the role of the central bank.
Operations Management
The class material will include both theory and practical application of a decision process perspective to Operations Management in organizations. At the completion of this course, the student will have studied the key concepts and issues involved in the design, planning and control and improvement of Operations Management.
Organizational Behavior
Students study management and organizational behavior: the individual, groups and leadership, the organizational context, management as an integrating activity, and the organizational process.
Portfolio Management
This course will equip students with key tools for Portfolio Management. Fundamental Analysis links into macro- and microeconomics. Stock market analysis includes stock market ratios, risk premium and economic value add. Technical analysis addresses such areas as chart analysis, technical indicators and oscillators. Derivatives are also discussed.
Public Relations
This course will focus on the growing importance of Public Relations in the 21st century. Subjects include: PR’s distinct function in contrast to Advertising and Marketing, impact of the Internet on Public Relations, the importance of ethics, how to handle crisis management, how to write a “gripping” press release.
Small Business & Entrepreneurship
The class material will include both theory and practical application of an entrepreneurial emphasis to Small Business Management. At the completion of this course, the student will have studied the key concepts and issues involved in starting and managing a small business.
Strategic Brand Management
The course provides insights into the complexities faced by brand managers in understanding their brands and sustaining brand growth. The course provides a classical FMCG perspective to prepare students for the Masters Degree courses and equips them with the basic tools needed to brief and direct advertising and design agencies.
Total Quality Management
Quality Management is the study of how organizations can consistently improve their processes, products and services in order to enhance customers’ satisfaction and decrease the cost of errors through specific tools. The class material will include both theory and practical application of Quality Management in organizations.
Strategic Management
In this course, Strategic Management is approached as a global method of producing a strategic development scenario for companies, integrating both an internal and an external analysis of the company and its environment.
Teams and Leadership
This course responds to the increasing demand of multi-national companies to move from a traditional, hierarchical structure to a more horizontal one by incorporating teams. Students will learn the basic theoretical principles of team dynamics as well as the functions of leadership and their relevance to business.
